SALES LITERATURE Meaning and
Definition
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Sales literature refers to printed or electronic materials used to promote and advertise products or services to potential customers. It is a type of marketing collateral that provides detailed information about the features, benefits, and specifications of a particular product or service, with the goal of persuading customers to make a purchase.
Sales literature typically includes brochures, catalogs, pamphlets, flyers, product data sheets, user manuals, case studies, whitepapers, and other promotional materials. These materials are designed to attract attention, showcase the value of the product or service, and provide customers with the necessary information to make informed buying decisions.
The content of sales literature often includes product descriptions, technical specifications, pricing, availability, warranty information, customer testimonials, and images or illustrations that visually represent the product or service. It is typically created by marketing teams or advertising agencies in collaboration with product managers or sales representatives.
The purpose of sales literature is to communicate key selling points, create brand awareness, educate potential customers about the product or service, and ultimately generate sales. It is commonly distributed through various channels, such as direct mail, trade shows, sales meetings, retail stores, websites, social media platforms, and email campaigns.
Sales literature plays a crucial role in the sales process by providing customers with the necessary information to evaluate and compare products or services. It acts as a persuasive tool to showcase the value proposition and unique selling points of the offering, ultimately influencing consumer purchasing behavior.
Common Misspellings for SALES LITERATURE
- aales literature
- zales literature
- xales literature
- dales literature
- eales literature
- wales literature
- szles literature
- ssles literature
- swles literature
- sqles literature
- sakes literature
- sapes literature
- saoes literature
- salws literature
- salss literature
- salds literature
- salrs literature
- sal4s literature
- sal3s literature
- salea literature
Etymology of SALES LITERATURE
The word "sales literature" is a combination of two distinct terms.
The word "sales" stems from the Old English noun "sǽlan", which means "to put up for sale" or "to offer for sale". It shares its origin with the Old Norse word "sala", which has a similar meaning. Over time, the term "sales" evolved to refer to the act of selling goods or services and the associated activities.
The term "literature" comes from the Latin noun "litteratura", which means "writing" or "letters". This Latin term encompasses any written or printed material, including books, essays, pamphlets, and other similar documents. In the context of "sales literature", it refers to the written or printed materials used for promotional purposes in selling products or services.
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