CPG, or Consumer Packaged Goods, refers to products that are purchased by consumers and are used on a daily basis. These goods are typically packaged in a way that is ready for sale to consumers, and they have a relatively short shelf life. CPG encompasses a wide array of products, including food and beverages, household cleaning supplies, personal care items, and over-the-counter medications.
The term "CPG" can also be used to refer to the industry that produces and sells these goods. The CPG industry is highly competitive and consists of numerous brands and companies vying for consumer attention and loyalty. Manufacturers and retailers in the CPG industry often employ various marketing and advertising strategies to promote their products and attract consumers.
The distribution of CPG products usually involves a complex supply chain. Manufacturers produce the goods, which are then shipped to distributors or retailers, who in turn sell the products to consumers. This supply chain can involve multiple levels, with products passing through various intermediaries before reaching the end consumer.
Consumer Packaged Goods play a vital role in people's daily lives, as they fulfill basic needs and contribute to overall well-being. As consumers are constantly seeking convenience and value, the CPG industry continually evolves, introducing new products and adapting to changing consumer preferences and trends.
