Continuous Quality Management (CQM) is a systematic approach used by organizations to achieve excellence in their processes, products, and services. It is a methodology focused on continuous improvement, emphasizing the understanding of customers' needs and expectations, and the cycle of planning, executing, monitoring, and adjusting in order to meet those requirements. CQM emphasizes the involvement of all staff members, encouraging teamwork and collaboration towards quality objectives.
With a strong foundation in Total Quality Management (TQM) principles, CQM strives to create a culture of quality throughout an organization. It emphasizes the consistent application of quality standards and the use of data-driven decision-making. CQM involves the establishment of quality goals and metrics, the implementation of rigorous quality control procedures, and the measurement of performance against defined targets.
By maintaining a continuous quality focus, organizations can identify areas for improvement, respond quickly to changes in customer needs and expectations, and address quality issues proactively. CQM places a strong emphasis on prevention rather than detection of defects, aiming to eliminate waste and reduce variation in processes. It emphasizes the importance of ongoing staff training and development to enhance skills and foster a commitment to quality.
Overall, Continuous Quality Management involves the systematic and ongoing effort to achieve and maintain high-quality standards throughout an organization, resulting in improved customer satisfaction, increased efficiency, and competitive advantage.
